Akademik Dersler - Tanıtım

Last Updated: 30/09/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
TİC209 - Vocational English I	III. SEMESTER	3 +0	3.0

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	ÖĞR. GÖR. ESRA PİREN
Mode of Delivery	This course is offered in a face-to-face educational format as part of the marketing associate degree program. Over a total duration of four hours, participants will gain knowledge about marketing principles and practices through interactive learning methods. Throughout the course, group discussions, case studies, and practical activities will encourage active participation from students, thereby enabling them to understand how to apply theoretical knowledge in practice.
Place of Delivery
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Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	None
Recommended Resources	None
Work Placement	N/A
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Introduction to the course Talk about your favorite brands Listening: An interview with a brand manager Reading: Building luxury brands- Financial Times
Week - 2		Taking part in meetings Writing: e-mail
Week - 3		Talk about your travel experiences Listening: An interview with a sales director of a hotel chain Reading: What business travellers want- Financial Times
Week - 4		Telephoning: Making arrangements Writing: e-mail
Week - 5		Talk about status within an organisation Reading: A successful organisation- Financial Times Listening: An interview with a management consultant
Week - 6		Socialising: Introductions and networking Writing: email
Week - 7		Discussing authentic advertisements Reading: A new kind of campaign- Financial Times Listening: An interview with a marketing communications executive
Week - 8		Starting and structuring a presentation Writing: Summary
Week - 9		Do a quiz and discuss attitudes to money Listening: An interview with an investment director Reading: An inspirational story- Sunday Times
Week - 10		Dealing with figures Writing: e-mail
Week - 11		Working across cultures: Socialising
Week - 12		Business Skills: Meetings and Telephoning
Week - 13		Working across cultures: International meetings
Week - 14		Business skills: Small talk and presentations

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	40
Final Exam	1	60
Toplam (%)		100