Akademik Dersler - Tanıtım

Last Updated: 30/09/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
PZL228 - Professional Study and Seminar	IV. SEMESTER	2 +2	4.0

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)	DOÇ. DR. AYLA TOPUZ SAVAŞ, ÖĞR. GÖR. DR. MEHMET GÖKHAN TURAN
Mode of Delivery	Face to face and application..
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	No
Recommended Resources
Work Placement	Yes. Application..
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		General information about the course.
Week - 2		Vocational studies (advertising).
Week - 3		Vocational studies (selling).
Week - 4		Vocational studies (consumer behaviour).
Week - 5		Vocational studies (retailing).
Week - 6		Vocational studies (retailing).
Week - 7		Vocational studies (marketing research-SPSS).
Week - 8		Vocational studies (marketing research-SPSS).
Week - 9		Vocational studies (CRM).
Week - 10		Vocational studies (Service marketing).
Week - 11		Vocational studies (Service marketing).
Week - 12		Vocational studies (brands and branding).
Week - 13		Evaluation of vocational studies.
Week - 14		Evaluation of vocational studies.

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)