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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Eskişehir Vocational School
  2. Department of Marketing and Advertisement
  3. Program in Marketing
  4. Course Structure Diagram with Credits
  5. Retailing Management
  6. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
PZL244 - Retailing Management IV. SEMESTER 1 +1 2.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) DOÇ. DR. REMZİ REHA DURUCASU
Mode of Delivery Face to face
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended There is no course suggested for students taking this course.
Recommended Resources Varinli, İnci ve Oyman, Mine (2013). Perakendeciliğe Giriş, Anadolu Üniversitesi Yayınları, Eskişehir
Work Placement Not applicable
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Retailer, Retailing and Retail Sales Concept
Week - 2 Retail Business Types; Retailing in the World
Week - 3 Environmental Factors Affecting Retailing
Week - 4 Consumer Buying Behavior
Week - 5 Ethics and Social Responsibility in Retail
Week - 6 Competition in the Retail Sector and New Strategies
Week - 7 Retail Location and Retail Location Selection
Week - 8 Retail Location and Retail Location Selection
Week - 9 Types of Retailing
Week - 10 Retailing and Service Retailing in Terms of Ownership
Week - 11 Planning Product Diversification
Week - 12 Procurement Systems
Week - 13 Pricing
Week - 14 International Retail

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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