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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  1. Eskişehir Vocational School
  2. Department of Marketing and Advertisement
  3. Program in Marketing
  4. Course Structure Diagram with Credits
  5. Global Marketing
  6. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
Last Updated: 30/09/2026

Code - Course Title Course Type Laboratory + Practice ECTS
PZL260 - Global Marketing IV. SEMESTER 2 +0 3.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) DOÇ. DR. REMZİ REHA DURUCASU
Mode of Delivery Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended
Recommended Resources T.C. ANADOLU ÜNİVERSİTESİ YAYINI NO: 2821 AÇIKÖĞRETİM FAKÜLTESİ YAYINI NO: 1779 (AÖF KİTABI)
Work Placement
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Küresel Pazarlama: Temel Kavramlar ve Kapsamı
Week - 2 Küresel Pazarlama: Temel Kavramlar ve Kapsamı-II
Week - 3 Küresel Pazarlamayı Etkileyen Ekonomik ve Demografik Koşullar
Week - 4 Küresel Pazarlamayı Etkileyen Ekonomik ve Demografik Koşullar-II
Week - 5 Kültürel, Politik ve Teknolojik Çevrenin Küresel Pazarlamaya Etkileri
Week - 6 Uluslararası Pazarlara Giriş Stratejileri
Week - 7 Ara Sınav
Week - 8 Küresel Pazarlar İçin Ürün ve Hizmet Stratejileri
Week - 9 Küresel Pazarlar İçin Ürün ve Hizmet Stratejileri-II
Week - 10 Küresel Pazarlarda Fiyatlama Stratejileri
Week - 11 Küresel Pazarlarda Fiyatlama Stratejileri-II
Week - 12 Küresel Pazarlarda Dağıtım Stratejileri
Week - 13 Küresel İletişim Stratejileri
Week - 14 Final Sınavı

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
Toplam (%)

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