Akademik Dersler - Tanıtım

Last Updated: 30/09/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
PZL242 - Industrial Products Marketing	II. SEMESTER	2 +0	3.0

Language of Instruction	Türkçe
Course Type	Area Elective Courses
Course Instructor(s)	ÖĞR. GÖR. DR. GÜNNUR TUBA TÜRKSAVAŞ
Mode of Delivery	face to face
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended
Recommended Resources	Industrial Güter Marketing, Backer
Work Placement	N/A
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		The purpose of marketing of industrial products
Week - 2		Basic elements of the Marketing conception, situation analyze, understanding of the central purchasing system
Week - 3		Relative competition analysis
Week - 4		determining the location and timing of organisations, relationships with other companies.
Week - 5		The classification of industrial products marketing
Week - 6		The classification of industrial products marketing
Week - 7		Characteristics of manufacturing enterprises
Week - 8		Communication and efforts
Week - 9		marketing of Large-scale products
Week - 10		Financing of large-scale products
Week - 11		marketing of system products
Week - 12		marketing of system products
Week - 13		Suppliers (delivery) marketing
Week - 14		Performing transactions

No content has been provided.

No content has been provided.

No content has been provided.

Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)