| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
ÖĞR. GÖR. DR. HAYRİ BARUTCA |
| Mode of Delivery |
Face to face |
| Place of Delivery |
On Campus |
| Used Educational Platforms |
Face-to-face |
| Prerequisites |
There is no prerequisite and co-requisite for this course. |
| Courses Recomended |
• Principles of Marketing / Basic Marketing• General Business• Introduction to International Trade and Logistics• Basic Information Technologies / Information Technology |
| Recommended Resources |
Electronic Commerce (Required text), E-Commerce and Marketing on the Internet, Prof. Dr. Necdet Timur, Detay Yayıncılık, Digital Marketing and E-Commerce, Uğur Özmen (Recommended texts). |
| Work Placement |
Not Applicable |
| Aims of the Course |
The objective is to convey the conceptual and practical aspects of new-generation trade dynamics, which are transforming in line with the digitizing global economy and communication technologies. The course aims to introduce students to the fundamental business models of e-commerce (B2B, B2C, etc.) and provide them with the ability to analyze digital marketing, e-logistics, electronic payment systems, and cybersecurity infrastructures; thereby ensuring that students become a qualified workforce capable of developing effective e-commerce strategies and managing operational processes in their professional careers or their own entrepreneurial ventures. |