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Week - 1
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Introduction to Business and Business Management (Beauty and Hairdressing Sector) |
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Week - 2
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Types and Legal Structures of Beauty and Hairdressing Businesses |
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Week - 3
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Entrepreneurship and Business Establishment (business idea, site selection, establishment procedures) |
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Week - 4
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Management Functions I: Planning and Organizing |
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Week - 5
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Management Functions II: Directing (leadership, motivation, communication) and Controlling |
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Week - 6
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Human Resource Management (recruitment, training, performance, compensation) |
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Week - 7
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Marketing Management (services marketing and marketing mix) |
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Week - 8
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Customer Relationship Management and Service Quality (appointment, loyalty, complaint) |
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Week - 9
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Brand Management and Digital Marketing (social media, brand identity) |
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Week - 10
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Inventory and Supply Management (product, material, cost) |
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Week - 11
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Fundamentals of Financial Management and Accounting (income-expense, pricing, profitability) |
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Week - 12
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Occupational Health and Safety and Hygiene Management |
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Week - 13
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Legislation, Ethics, and Social Responsibility (consumer rights, protection of personal data) |
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Week - 14
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Growth Strategies and Business Plan Presentation (general evaluation) |
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