Akademik Dersler - Tanıtım

Last Updated: 20/10/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
TRM218U - Agricultural Marketing	II. SEMESTER	0 +0	5.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)	PROF. DR. EVRİM GENÇ KUMTEPE
Mode of Delivery	Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	N/A
Recommended Resources	Albayrak, M. (Eds) (2024). Agricultural Marketing. T.C. Anadolu Universtiy Press No:4448, Open Education Faculty Pub. No: 3183.
Work Placement	N/A
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Theoretical Framework and Evolution of Marketing
Week - 2		Agricultural Marketing Environment
Week - 3		Marketing Information Systems and Research in Agriculture
Week - 4		Market Segmentation and Target Market Selection
Week - 5		Functions of Agricultural Marketing
Week - 6		Agricultural Marketing Systems
Week - 7		Midterm
Week - 8		Agri/Food Value Chain and New Marketing Methods
Week - 9		Financing in Agricultural Marketing
Week - 10		Economic and Financial Parameters in Agri-Marketing
Week - 11		Ethics in Agricultural Marketing and Ethical Models
Week - 12		Ethical Dimensions of the Marketing Mix Elements
Week - 13		Agricultural Marketing Planning
Week - 14		Final Exam

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	30
Final Exam	1	70
Toplam (%)		100