Akademik Dersler - Tanıtım

Last Updated: 02/10/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
TRZ102U -	II. SEMESTER	0 +0	5.0

Language of Instruction	Türkçe
Course Type	Elective Courses
Course Instructor(s)
Mode of Delivery	Face to face
Place of Delivery
Used Educational Platforms
Prerequisites	none
Courses Recomended
Recommended Resources	AÖF yayınları (2013) Kongre ve Etkinlik Yönetimi.Yüncü, D. ve Argan, M. (Yayın aşamasında). Etkinlik Pazarlaması.Raj, R., Walters, P. ve Rashid, T. (2009). Events Management An Integrated and Practical Approach.Getz, D. (1997). Event Management and Event Tourism. New York: Van Nostrand Reinhold.Kahle, L. R. ve Close, A. G. (2011). Consumer behavior knowledge for effective sports and event marketing.Wagen, L. (2005). Event management: for tourism, cultural, business and sporting events.
Work Placement	none
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Describing and Classifying events
Week - 2		The characteristics of event products
Week - 3		Events stakeholders
Week - 4		Event marketing plans and strategies
Week - 5		Marketing information systems in events
Week - 6		Event product
Week - 7		Event distribution
Week - 8		Pricing in Events
Week - 9		Event Promotion
Week - 10		People (consumer, volunteer and staff) in Events
Week - 11		Event Process
Week - 12		Physical Evidence
Week - 13		Consumer behavior in events
Week - 14		Impacts of events

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
Toplam (%)