Akademik Dersler - Tanıtım

Last Updated: 30/09/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
PZL220U - Marketing Management	VI. SEMESTER	0 +0	5.0

Language of Instruction	İngilizce
Course Type	Required Courses
Course Instructor(s)	Sevgi Ayşe Öztürk (Prof. Dr.)
Mode of Delivery	Online education
Place of Delivery
Used Educational Platforms
Prerequisites	Principles of Marketing
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Resources	Marketing Management (ed: Gülfidan Barış), Anadolu University Open Education Faculty Publication, 2019
Work Placement	N/A
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Review of marketing terms and definitions, Changing marketing landscape
Week - 2		Product Management
Week - 3		New product development process and Product life cycle
Week - 4		Pricing and Price Management
Week - 5		Designing and Managing Marketing Channels
Week - 6		Wholesaling, Retailing, and Logistics Management
Week - 7		Midterm
Week - 8		Marketing Communication:Communication process and Integrated marketing Communication
Week - 9		Elements of Promotion Mix
Week - 10		Strategic Management, Competition, and Marketing
Week - 11		Marketing Planning, Implementation and Control
Week - 12		Managing Marketing Effort
Week - 13		Review of the chapters by questions and answers
Week - 14		Final exam

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	30
Final Exam	1	70
Toplam (%)		100