Akademik Dersler - Tanıtım

Last Updated: 30/09/2026

Code - Course Title	Course Type	Laboratory + Practice	ECTS
SMY206U - Social Media and Corporate Communication	IV. SEMESTER	0 +0	7.0

Language of Instruction	Türkçe
Course Type	Required Courses
Course Instructor(s)
Mode of Delivery	Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites	There is no prerequisite or co-requisite for this course.
Courses Recomended	There is no recommended optional programme component for this course.
Recommended Resources
Work Placement	Not Applicable
Aims of the Course

Weeks	Learning Outcomes	Topics	Teaching Methods
Week - 1		Corporate Communication and Social Media Theoretical Framework
Week - 2		Corporate Communication Management and Leadership
Week - 3		The Role of Corporate Communication and Social Media in Industry 4.0
Week - 4		Social Media and Crisis Communication
Week - 5		Question Solution
Week - 6		Question Solution
Week - 7		Midterm
Week - 8		Social Responsibility in the Age of Social Media
Week - 9		The Economic Aspect of Social Media and Corporate Communication
Week - 10		Social Media and Perception Management
Week - 11		The Effect of Corporate Communication and Social Media on Reputation Management in International Trade
Week - 12		Question Solution
Week - 13		Question Solution
Week - 14		Final Examination

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Assessment Method and Passing Requirements
	Quamtity	Percentage (%)
1.Midterm Exam	1	30
Final Exam	1	70
Toplam (%)		100