Open Education Faculty | Social Media Management

Last Updated: 21/09/2026

Today, social media plays a central role not only in the communication strategies of individuals but also of businesses, communities, and public institutions. The rapid increase in the number of users has intensified interest in digital platforms and further highlighted the need for a qualified workforce specialized in this field. The Social Media Management Program has been designed to meet this demand. The main objective of the program is to train individuals who are proficient in the dynamics of social media and other digital communication tools, and who are skilled in content creation and management, thereby supporting both recent graduates and professionals already working in the field.

Admission to the programme is based on the relevant higher education legislation and the central placement procedures administered by the Centre for Assessment, Selection and Placement (ÖSYM). Candidates who are offered a place in the programme must complete their registration within the deadlines announced in the University's academic calendar and registration announcements, in accordance with the applicable legislation. To complete final registration, candidates must satisfy all general and programme-specific admission requirements. Admission through horizontal transfer is conducted in accordance with the relevant legislation and the principles established by the relevant academic unit. The application and admission procedures for international students are carried out in accordance with the applicable legislation.
General admission requirements for both Turkish and international students apply for enrollment in the program.

Recognition of prior learning is carried out in accordance with the relevant higher education legislation, the University's regulations governing education, examinations and assessment, and the institutional principles for exemption and credit transfer. Students may apply, within the specified deadlines, for exemption and credit transfer based on courses successfully completed at another higher education institution or on equivalent prior learning. Applications are evaluated by the relevant board or commission with due consideration of course content, credit/ECTS values, grades obtained, and their compatibility with the curriculum and learning outcomes of the relevant programme.
Students who have previously been enrolled in other higher education institutions, either in Turkey or abroad, may apply for credit and grade transfers within the first week of registration. Such requests are evaluated by the administrative board of the relevant academic unit and decided upon once only, covering the entirety of the student’s prior education.

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The programme is delivered in open and distance mode. Students are enrolled on the programme as students. Teaching and learning activities are conducted in accordance with the programme curriculum, including the semester structure, scheduled class hours, practical components, and, where applicable, online learning environments.

Examinations and course passing are governed by the Anadolu University Open Education Faculty Regulations on Education and Examinations, the Implementation Principles for Education and Examinations in the Open Education, Faculty, and the Principles of the Student Evaluation System in the Open Education Faculty.

Through the examination page, you can find detailed information on;

Examination procedures and organisation
Examination dates
Required documents and examination rules
Examination durations
Publication of exam questions and answers
Announcement of results
Appeals procedures for examination results

Further details on assessment methods and course passing criteria are available on the Student Evaluation System page.

Grade	Coefficient
AA	4,0
AB	3,7
BA	3,3
BB	3,0
BC	2,7
CB	2,3
CC	2,0
CD	1,7
DC	1,3
DD	1,0
FF	0,0

A student is required to successfully complete the designated program of courses meet a minimum of 120 ECTS credit requirement and have a minimum GPA of 2.00/4.00 and no FF, DZ or YZ grades.

To be awarded an Associate Degree, students must successfully complete all compulsory and elective courses specified in the curriculum of the programme in which they are enrolled, together with any required internship, practical training, project, or other academic requirements. To qualify for graduation, students must successfully complete at least 120 ECTS credits, have no failed courses, achieve the minimum cumulative grade point average (CGPA) specified in the relevant regulations (at least 2.00 on a 4.00 scale), and fulfil all other graduation requirements prescribed by the programme.
A student is required to successfully complete the designated program of courses meet a minimum of 120 ECTS credit requirement and have a minimum GPA of 2.00/4.00 and no FF, DZ or YZ grades.

Students who successfully fulfil all programme requirements are awarded an Associate Degree Diploma in Social Media Management Graduates obtain a Level 5 (Associate Degree) qualification within the Turkish Qualifications Framework (TQF).

Graduates of the program can work in private sector organizations, public institutions, and non-governmental organizations under titles such as social media specialist, digital content manager, or social media manager. In addition to working in digital communication agencies, they also have the opportunity to offer their own digital media consultancy services with an entrepreneurial perspective. The program aims not only to prepare graduates for employment but also to equip them with the skills necessary to establish their own businesses.

Graduates of Associate Degree programmes may apply for admission to Bachelor's Degree programmes through the Vertical Transfer Examination (DGS), in accordance with the provisions of the Regulation on the Continuation of Bachelor's Education for Graduates of Vocational Schools and Open Education Associate Degree Programmes and the relevant higher education legislation.
Students who achieve a sufficient score in the Vertical Transfer Exam (DGS) administered by the Student Selection and Placement Center (ÖSYM) may apply to undergraduate programs related to their field or to undergraduate completion programs offered through Distance Education Systems.

Program Academic Coordinator
PROF. DR. TEVFİK VOLKAN YÜZER
Assist. Coord. Of Ac. Prog
ASSOC. PROF. DR. YUSUF ZAFER CAN UĞURHAN