| Possesses comprehensive knowledge in digital communication and social media management; has a deep understanding of social media platforms, user engagement dynamics, and content strategies. | 2 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 1 |
| Leads teamwork in processes such as digital campaign management, content strategy development, and media planning; communicates knowledge clearly and effectively. | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 1 |
| Interprets data in evidence-based practices such as social media performance metrics and user analytics, and generates creative and practical solutions to emerging problems. | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 1 |
| Designs and conducts small-scale research projects to evaluate the effectiveness of social media campaigns. | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 1 |
| Plays an active role in the planning, implementation, and evaluation phases of digital communication projects. | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 1 |
| Contributes to the development of social media strategies by identifying appropriate goals and methods tailored to the target audience. | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 1 |
| Demonstrates critical thinking skills in ethical, effective, and original content creation within the field of digital communication.\n\n | 1 | 1 | 1 | 2 | 1 | 1 | 1 | 2 | 1 |
| Engages in continuous learning efforts regarding new media technologies, trends, and user behavior | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | 1 |
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