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  1. Open Education Faculty
  2. Brand Communication
  3. About the Programme
Last Updated: 21/09/2026

The Associate Degree Program in Brand Communication aims to train professionals who have a deep understanding of the core concepts of brand communication and marketing communication, who can transform up-to-date theoretical knowledge into creative practical solutions, who can take proactive and strategic roles in institutions’ branding and re-positioning processes, who are committed to professional and universal ethical values, and who are open to continuous development and innovation with strong problem-solving skills. 

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Admission to the programme is based on the relevant higher education legislation and the central placement procedures administered by the Centre for Assessment, Selection and Placement (ÖSYM). Candidates who are offered a place in the programme must complete their registration within the deadlines announced in the University's academic calendar and registration announcements, in accordance with the applicable legislation. To complete final registration, candidates must satisfy all general and programme-specific admission requirements. Admission through horizontal transfer is conducted in accordance with the relevant legislation and the principles established by the relevant academic unit. The application and admission procedures for international students are carried out in accordance with the applicable legislation.
General admission requirements stated under Info on the Institution on this website are being applied to start this programme.

Recognition of prior learning is carried out in accordance with the relevant higher education legislation, the University's regulations governing education, examinations and assessment, and the institutional principles for exemption and credit transfer. Students may apply, within the specified deadlines, for exemption and credit transfer based on courses successfully completed at another higher education institution or on equivalent prior learning. Applications are evaluated by the relevant board or commission with due consideration of course content, credit/ECTS values, grades obtained, and their compatibility with the curriculum and learning outcomes of the relevant programme.
Depending on the degrees awarded, theoretical or practical courses taken as part of a degree (completed or not completed) may lead to recognition of these as prior learning by the programme administration. The students who have taken courses in another institution in Turkey or abroad can ask for credit and grade transfer. The executive boards of relevant programme will decide on the courses to be transferred covering students' entire academic program once and for all with the condition that the request for transfer be made within the first week of the academic year, the requests cannot be repeated.

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The programme is delivered in open and distance mode. Students are enrolled on the programme as students. Teaching and learning activities are conducted in accordance with the programme curriculum, including the semester structure, scheduled class hours, practical components, and, where applicable, online learning environments.

Examinations and course passing are governed by the Anadolu University Open Education Faculty Regulations on Education and Examinations, the Implementation Principles for Education and Examinations in the Open Education, Faculty, and the Principles of the Student Evaluation System in the Open Education Faculty.

Through the examination page, you can find detailed information on;

  • Examination procedures and organisation
  • Examination dates
  • Required documents and examination rules
  • Examination durations
  • Publication of exam questions and answers
  • Announcement of results
  • Appeals procedures for examination results

Further details on assessment methods and course passing criteria are available on the Student Evaluation System page.


A variety of assessment methods such as mid-term(s), assignment(s), exercise(s), project(s), practice(s), and a final exam are implemented in the programme. Assessment methods may include classical test(s), multiple-choice test(s), homework(s), performance evaluation(s), and product evaluation(s). In order to graduate from the programme, cumulative GPA must be minimum 2.00. A course grade is constituted by evaluating the above stated elements and given by using letters. Letter grades and their associated coefficients are as follows;

Grade Coefficient
AA 4,0
AB 3,7
BA 3,3
BB 3,0
BC 2,7
CB 2,3
CC 2,0
CD 1,7
DC 1,3
DD 1,0
FF 0,0

A student is required to successfully complete the designated program of courses meet a minimum of 120 ECTS credit requirement and have a minimum GPA of 2.00/4.00 and no FF, DZ or YZ grades.
A student is required to successfully complete the designated program of courses meet a minimum of 120 ECTS credit requirement and have a minimum GPA of 2.00/4.00 and no FF, DZ or YZ grades.

To be awarded an Associate Degree, students must successfully complete all compulsory and elective courses specified in the curriculum of the programme in which they are enrolled, together with any required internship, practical training, project, or other academic requirements. To qualify for graduation, students must successfully complete at least 120 ECTS credits, have no failed courses, achieve the minimum cumulative grade point average (CGPA) specified in the relevant regulations (at least 2.00 on a 4.00 scale), and fulfil all other graduation requirements prescribed by the programme.
A student is required to successfully complete the designated program of courses meet a minimum of 120 ECTS credit requirement and have a minimum GPA of 2.00/4.00 and no FF, DZ or YZ grades.

Students who successfully fulfil all programme requirements are awarded an Associate Degree Diploma in Brand Communication Graduates obtain a Level 5 (Associate Degree) qualification within the Turkish Qualifications Framework (TQF).

Graduate students can work in brand management departments, marketing departments, advertising departments, public relations departments, corporate communications departments and advertising and PR agencies, media production companies.

Graduates of Associate Degree programmes may apply for admission to Bachelor's Degree programmes through the Vertical Transfer Examination (DGS), in accordance with the provisions of the Regulation on the Continuation of Bachelor's Education for Graduates of Vocational Schools and Open Education Associate Degree Programmes and the relevant higher education legislation.
May apply to bachelor's programmes in related fields of study provided that the student obtains sufficient score in the Vertical Transfer Examination administired by the Student Selection Centre or may apply to bachelor's degree completion programmes in related fields of study in Distance Education System.

PROF. DR. NİLGÜN ÖZDAMAR

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