| Language of Instruction |
Türkçe |
| Course Type |
Required Courses |
| Course Instructor(s) |
PROF. DR. EMRE OZAN AKSÖZ |
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There are no other courses recommended for this course. |
| Recommended Reading List |
Consumer Behavior 11th Editionby Leon G. Schiffman (Author), Joseph Wisenblit (Author) |
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
There is no internship or practice for this course |
| Catalog Content |
Concept of Consumer Behavior and Interdisciplinary Approach; The Role and Importance of Consumer Behavior in Marketing; Consumers as Decision Makers; Consumers' Shopping Decision; Consumers' Purchasing and Evaluation Decisions; Individual Effects on Consumer Behavior; Cultural Effects on Consumer Behavior; Group Effects on Consumer Behavior; Consumer Purchasing Decision Process; The Digital Age and Its Effects on Consumer Behavior. |
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