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LO-1
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Able to explain the basic concepts and models of consumer behavior. |
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LO-2
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Able to analyze the effects of psychological, socio-cultural and demographic factors on the consumer decision process with their results. |
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LO-3
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Able to distinguish the relationship between consumer behavior and marketing practices. |
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LO-4
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Able to define the importance of consumer behavior for businesses |
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LO-5
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Able to compare the relationship between consumer behavior and other disciplines. |
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LO-6
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Able to define the importance of group effects in consumer behavior |
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LO-7
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Able to explain the consumer purchasing decision process.
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LO-8
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Able to distinguish the digital age and its effects on consumer behavior
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