Anadolu Info Package Anadolu Info Package
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About the Programme Academic Staff Program Qualifications Lessons Matrix of Course & Program Qualifications Turkish Qualifications Framework (TQF) TQF & Program Qualifications
  2. Course Structure Diagram with Credits
  3. Global Marketing
  4. Description
  • Description
  • Learning Outcomes
  • ECTS Credit Load
  • Course's Contribution to Program
  • Learning Outcomes & Program Qualifications
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Code - Course Title Compulsory/Elective Laboratory + Practice ECTS
PZL402U - Global Marketing VIII. SEMESTER 0 +0 4.0
Language of Instruction Türkçe
Course Type Required Courses
Course Instructor(s) Prof.Dr. Sevgi Ayşe ÖZTÜRK Prof.Dr. Nezihe Figen ERSOY ARCA
Mode of Delivery Distance Education
Place of Delivery
Used Educational Platforms
Prerequisites There is no prerequisite or co-requisite for this course.
Courses Recomended N/A
Recommended Resources T.C. ANADOLU ÜNİVERSİTESİ YAYINI NO: 2821 AÇIKÖĞRETİM FAKÜLTESİ YAYINI NO: 1779 (AÖF KİTABI)
Work Placement N/A
Aims of the Course

Weeks Learning Outcomes Topics Teaching Methods
Week - 1 Global Marketing: Key Concepts and Scope
Week - 2 Global Marketing: Key Concepts and Scope-II
Week - 3 Economic and Demographic Conditions Affecting Global Marketing
Week - 4 Economic and Demographic Conditions Affecting Global Marketing-II
Week - 5 Effects of Cultural, Political and Technological Environment on Global Marketing
Week - 6 International Market Entry Strategies
Week - 7 Midterm
Week - 8 Product and Service Strategies for Global Markets
Week - 9 Product and Service Strategies for Global Markets-II
Week - 10 Pricing Strategies in Global Markets
Week - 11 Pricing Strategies in Global Markets-II
Week - 12 Distribution Strategies in Global Markets
Week - 13 Global Communication Strategies
Week - 14 Final exam

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Assessment Method and Passing Requirements
Quamtity Percentage (%)
1.Midterm Exam 1 30
Final Exam 1 70
Toplam (%) 100

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