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LO-1
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Will be able to explain the concept of culture, its characteristics and the elements that make up culture. |
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LO-2
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Will be able to explain the reasons that lead businesses to internationalization. |
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LO-3
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Will be able to explain the concepts of product and service in international marketing mix. |
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LO-4
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Will be able to explain the stages of pricing in global markets.
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LO-5
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Will be able to understand different aspects of distribution channels in global markets from national markets.
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LO-6
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Will be able to explain the factors affecting the communication process in global markets. |
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LO-7
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Will be able to explain the concepts of globalization and global marketing. |
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LO-8
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Will be able to have general information about world trade. |