Graduate School | Department of Advertising and Public Relations | Department of Advertising and Public Relations

Corporate communication includes the coherent management of all communication of an organization, the development of the institution's identity, the creation of its image and reputation, and its effective transfer to the relevant circles. In this context, corporate communication is the management of all internal and external communication efforts of an institution with an integrated approach.

This program evaluates the concepts, theories and trends that make up the corporate communication discipline from an integrated perspective. Thus, it is aimed to gain knowledge and skills to plan and implement programs for corporate communication with this integrated perspective in line with the requirements of institutions and organizations.