|
Week - 1
|
What is Marketing and Sales ? |
|
Week - 2
|
Pharmaceutical Product Lifecycle (Trends, Identification, Approval and Monitoring) |
|
Week - 3
|
New Product Development (R&D) and Market Growth Strategies |
|
Week - 4
|
Marketing-Sales Personnel and Their Duties |
|
Week - 5
|
Pricing |
|
Week - 6
|
Trademark and Patent in Medicine |
|
Week - 7
|
Pharmaceutical Promotion and Promotion Activities |
|
Week - 8
|
Marketing and Ethics |
|
Week - 9
|
Pharmaceuticals and its Role in Sustainability |
|
Week - 10
|
Pharmacy and Design |
|
Week - 11
|
Marketing and Sales Force in Pharmaceutical Industry |
|
Week - 12
|
Importance of Communication in Pharmaceutical Marketing and Sales |
|
Week - 13
|
Sales and Marketing as Team Play |
|
Week - 14
|
Pharmaceutical Marketing Information Systems (IMS, Medula, RxMedia) |
Anadolu Info Package 
Turkish 
English