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Week - 1 |
What is Marketing and Sales ? |
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Week - 2 |
Pharmaceutical Product Lifecycle (Trends, Identification, Approval and Monitoring) |
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Week - 3 |
New Product Development (R&D) and Market Growth Strategies |
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Week - 4 |
Marketing-Sales Personnel and Their Duties |
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Week - 5 |
Pricing |
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Week - 6 |
Trademark and Patent in Medicine |
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Week - 7 |
Pharmaceutical Promotion and Promotion Activities |
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Week - 8 |
Marketing and Ethics |
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Week - 9 |
Pharmaceuticals and its Role in Sustainability |
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Week - 10 |
Pharmacy and Design |
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Week - 11 |
Marketing and Sales Force in Pharmaceutical Industry |
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Week - 12 |
Importance of Communication in Pharmaceutical Marketing and Sales |
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Week - 13 |
Sales and Marketing as Team Play |
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Week - 14 |
Pharmaceutical Marketing Information Systems (IMS, Medula, RxMedia) |
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