Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Marketing Philosophies
Week - 2	Marketing İnformation Sysem
Week - 3	Marketing Research
Week - 4	Marketconcept and buyer behaviour
Week - 5	Promotion strategy
Week - 6	Market segmentation and target market
Week - 7	Product planning and developing
Week - 8	Pricing strategy
Week - 9	Distributions decions
Week - 10	Distributions decions
Week - 11	International marketing
Week - 12	Relationship marketing
Week - 13	Relationship marketing