|
Week - 1 |
Technological change and network economy |
|
Week - 2 |
Online consumer behavior |
|
Week - 3 |
Online marketing research |
|
Week - 4 |
Product development and innovation systems in the network economy |
|
Week - 5 |
Pricing |
|
Week - 6 |
Development of social media |
|
Week - 7 |
Social media marketing |
|
Week - 8 |
Social networks |
|
Week - 9 |
Blogs |
|
Week - 10 |
Virtual worlds and games |
|
Week - 11 |
Social media metrics and analysis |
|
Week - 12 |
Internet advertising |
|
Week - 13 |
Search engine marketing |
|
Week - 14 |
Mobile marketing |
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