| Catalog Content |
Media in Marketing Communication: Social media's role, function, planning, dynamics; Transformation in Media Planning: Changes in media, Impact of technology, Impact of consumer (involvement); "Contact Point Planning" in Marketing Communications: Alternative mediums, WOMM-Word of Mouth Marketing; Social media: What it is and what it is not?, Content management in social media, Being present in social media; Contribution of SM to SEO; Social Media Processes I: Monitoring, Analysis and Insights; Social Media Processes II: Engagement; Social Media and Brand Reputation Management: Proactive/reactive, Moments of crisis. |
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