|
Week - 1 |
industrial markets and products |
|
Week - 2 |
industrial marketing concept |
|
Week - 3 |
defining the industrial markets |
|
Week - 4 |
defining the oppurtunities of industrial markets |
|
Week - 5 |
industrial market segmentation |
|
Week - 6 |
industrial buyer behaviour |
|
Week - 7 |
designing the industrial marketing mix |
|
Week - 8 |
planning and developing of industrial products |
|
Week - 9 |
industrial price strategy |
|
Week - 10 |
industrial distribution strategy |
|
Week - 11 |
industrial promotion strategy |
|
Week - 12 |
controlling of industrial marketing programmes |
|
Week - 13 |
customer acquisition strategies and customer-buyer relationships |
|
Week - 14 |
Case study |
Anadolu Info Package 
Turkish 
English