Akademik Dersler - İçerik

define the industrial marketing concepts and principles.
define industrial marketing concept.
define the developments in marketing process and locate various companies in the process.
analyze the consumer and industrial market.
define the market concept.
define the characteristics of consumer and industrial markets.
explain relationships among marketing and macro-micro environmental factors.
define the macro environment factors related to marketing.
define the micro environment factors related to marketing.
interpret the macro-micro factors on marketing decisions.
recognize marketing information systems and marketing research applications in industrial market.
explain industrial market segmentation, positioning and selecting target markets.
explain market segmentation.
define types of segmentation.
plan market segmentation, target market selection and positioning for hypothetical products.
explain the industrial marketing mix strategies that are possible for marketing managers.
define the elements of marketing mix.
explain product and brand strategies.
define concepts related to price and pricing methods.
explain the concepts about distribution channels and channel intermediaries.
define promotion and element of promotional mix