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Week - 1 |
Digital Transformation and Digital Business |
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Week - 2 |
Definition of Digital Marketing Concept and Its Progress |
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Week - 3 |
Digital Marketing Steps |
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Week - 4 |
Integration of digital marketing activities |
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Week - 5 |
Digital Marketing Tools, Social Media Marketing |
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Week - 6 |
Integrated Interactive Marketing |
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Week - 7 |
Display Advertising |
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Week - 8 |
E-Mail Marketing |
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Week - 9 |
Search Engine Marketing (SEM) |
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Week - 10 |
Mobile Marketing |
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Week - 11 |
Data Warehouse and Data Mining |
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Week - 12 |
Content Marketing and Other Digital Marketing Tools |
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Week - 13 |
Digital Branding |
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Week - 14 |
Case Studies on Digital Marketing Campaigns |
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