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Week - 1 |
The Concept of Advertisement; Goals of Advertisement |
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Week - 2 |
The Concept of Advertisement; Goals of Advertisement |
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Week - 3 |
Development of Advertisement |
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Week - 4 |
Social, Economic and Legal Aspects of Advertisement |
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Week - 5 |
Social, Economic and Legal Aspects of Advertisement |
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Week - 6 |
Social, Economic and Legal Aspects of Advertisement |
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Week - 7 |
Analysis of OtheIr Selling Efforts, Competition, Economic Structure, Legal Limits |
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Week - 8 |
Planning of Advertisement Campaign; The Process of Advertisement Campaign |
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Week - 9 |
Writing Advertisement Text; Creating Advertisement for Pressed Media |
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Week - 10 |
Media Planning and Choosing Media Advertisement Budget |
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Week - 11 |
Media Planning and Choosing Media Advertisement Budget |
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Week - 12 |
Measuring of Advertisement Effectiveness |
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Week - 13 |
Advertisement in Turkey |
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Week - 14 |
International Advertisement |
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