Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Direct Marketing concept and development
Week - 2	Direct marketing and data-driven marketing relationship
Week - 3	Direct marketing techniques
Week - 4	Direct mailing
Week - 5	Tv advertising at direct marketing
Week - 6	media use in direct marketing
Week - 7	marketing with catalog
Week - 8	marketing with telephone
Week - 9	retail machines and kiosks
Week - 10	direct sales
Week - 11	Providing direct marketing and customer loyalty
Week - 12	direct marketing at large-scale enterprises
Week - 13	Evaluation of direct marketing activities
Week - 14	case studies