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Week - 1 |
The concept and the content of marketing management |
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Week - 2 |
Marketing Management Approach and New Trends |
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Week - 3 |
Analysis of Marketing Opportunities: Marketing Environment |
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Week - 4 |
Analysis of Marketing Opportunities: Marketing Information System and Marketing Research |
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Week - 5 |
Strategic planning and the marketing process |
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Week - 6 |
Market types and consumer behavior |
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Week - 7 |
Market segmentation, targeting and positoning strategies |
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Week - 8 |
Product and Service Concept |
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Week - 9 |
New product development and product life-cycle strategies |
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Week - 10 |
Service marketing |
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Week - 11 |
Distribution channels and retailing |
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Week - 12 |
Pricing and pricing strategies |
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Week - 13 |
Promotion |
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Week - 14 |
International Marketing |
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