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Week - 1 |
The Basic Concepts of Marketing |
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Week - 2 |
Marketing Environment and Analysis of Market Opportunities |
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Week - 3 |
Marketing Environment and Analysis of Market Opportunities |
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Week - 4 |
Analysis of Consumer Behaviours |
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Week - 5 |
Analysis of Consumer Behaviours |
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Week - 6 |
Marketing Information System and Marketing Research |
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Week - 7 |
Mid-term exam |
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Week - 8 |
Market Segmentation, Targeting and Positioning |
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Week - 9 |
Market Segmentation, Targeting and Positioning |
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Week - 10 |
Marketing Mix and Marketing Decisions |
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Week - 11 |
Marketing Mix and Marketing Decisions |
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Week - 12 |
Marketing Strategies |
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Week - 13 |
Control of Marketing Activities |
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Week - 14 |
FİNAL SINAVI |
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