|
Week - 1 |
Sports Industry and Marketing |
|
Week - 2 |
Consumer in sport and fan behaviour |
|
Week - 3 |
Segmenting Sports Market. |
|
Week - 4 |
Positioning |
|
Week - 5 |
Sports Product |
|
Week - 6 |
Product Management |
|
Week - 7 |
MID TERM |
|
Week - 8 |
Pricing in Sports |
|
Week - 9 |
Distribution Channels in Sports |
|
Week - 10 |
Logistic mix |
|
Week - 11 |
Communication Process |
|
Week - 12 |
Marketing Communication in Sports |
|
Week - 13 |
Strategic Sports Marketing Management |
|
Week - 14 |
FINAL EXAM |
Anadolu Info Package 
Turkish 
English