Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Defining marketing and relevant terms
Week - 2	Marketing management orientations and relationship marketing approach
Week - 3	Strategic marketing planning
Week - 4	Marketing environment: Micro environment
Week - 5	The marketing environment: Effect of macro environment on marketing decisions
Week - 6	Marketing research and marketing insight
Week - 7	Midterm
Week - 8	Consumer markets and consumer buying behavior
Week - 9	B2B markets and business buying behavior
Week - 10	Market segmentation and market targeting
Week - 11	Positioning strategies
Week - 12	Brief explanation of marketing mix elements
Week - 13	Review of the chapters by questions and answers
Week - 14	Final exam