Akademik Dersler - İçerik

Define the basic marketing concepts and principles.
Define marketing concept.
define the developments in marketing process and locate various companies in the process.
Explain the buying behaviors of consumer markets and B2B markets.
define the market concept.
define the characteristics of consumer and industrial markets.
Explain relationships among marketing and macro-micro environmental factors.
Define the macro environment factors related to marketing.
Define the micro environment factors related to marketing.
Interpret the macro-micro factors on marketing decisions.
recognize marketing information systems and marketing research applications.
Explain market segmentation, positioning and selecting target markets.
Explain market segmentation.
Evaluate the market segmentation variables
Compare market targeting strategies
Explain strategic marketing planning process
Prepare a simple strategic marketing plan for a hypothetical company.
Explain the strategic marketing planning process