Week - 1 |
Consumption and Understanding Consumers |
Week - 2 |
Motivation and Emotions |
Week - 3 |
The Self and Personality |
Week - 4 |
Consumer as Learner and Decision Maker |
Week - 5 |
Consumer as Learner and Decision Maker |
Week - 6 |
Consumer Decision Making Process |
Week - 7 |
Midtherm Exam |
Week - 8 |
Consumer Attitudes |
Week - 9 |
Consumer Attitudes and Attitude Formation Process |
Week - 10 |
CULTURE And CONSUMER |
Week - 11 |
SOCIAL ASPECTS OF CONSUMPTION |
Week - 12 |
CHANGING CONSUMER IN NEW ERA |
Week - 13 |
CONSUMPTION AND BEYOND
|
Week - 14 |
Final Exam |