| Language of Instruction |
İngilizce |
| Course Type |
Required Courses |
| Course Instructor(s) |
Prof. Dr. Gülfidan BARIŞ |
| Mode of Delivery |
Distance Education |
| Prerequisites |
There is no prerequisite or co-requisite for this course. |
| Courses Recomended |
There is no recommended optional programme component for this course. |
| Recommended Reading List |
Resources indicated in the textbook can also be used to study. |
| Assessment methods and criteria |
1 Midterm and 1 Final Exam. |
| Work Placement |
Not Applicable |
| Catalog Content |
Lecture is divided into chapters, each dealing with some of the main variables of consumer behaviour. Chapter1 explains some of terms of consumer behaviour such as consumers;.customers, needs, wants and perception. Chapter2 examines motivation and emotion. Chapter3 is dedicated to the self and personality. Chapter 4 introduces the theories of learning, and the process of decision making. Chapter 5 is about attitudes: how they are formed why they are formed, how they are maintained or changed are explained. Chapter 6 explores Culture and Subculture. Chapter 7 takes a look at social aspects of consumption. Chapter 8 is about changing times and consumption. |
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