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Week - 1 |
Definition, tasks, and content of Marketing |
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Week - 2 |
Components of the marketing concept. |
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Week - 3 |
Economic marketing objectives
Among the economic marketing objectives in particular
Sales
Contribution margin,
Bereak Even contribution,
Prices and
Market share. |
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Week - 4 |
Techniques of strategic marketing planning |
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Week - 5 |
Portfoliotechnik, ABC-Analyse, Gap Analyse |
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Week - 6 |
Portfoliotechnik, ABC-Analyse, Gap Analyse |
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Week - 7 |
Situation Analysis in Marketing |
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Week - 8 |
Market segmentation and market development strategies |
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Week - 9 |
Planning the marketing mix |
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Week - 10 |
Product Policy- Fundamentals of product policy |
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Week - 11 |
Communication Policy - Fundamentals of Communication Policy |
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Week - 12 |
Communication Policy - Fundamentals of Communication Policy |
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Week - 13 |
Distribution Policy |
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Week - 14 |
Marketing organization and controlling |
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