Anadolu Info Package Anadolu Info Package
  • Info on the Institution
  • Info on Degree Programmes
  • Info for Students
  • Turkish
    • Turkish Turkish
    • English English
Profile of the Programme Specific Admission Requirements Qualification Requirements and Regulations Recognition of Prior Learning Educational Staff Programme Director & ECTS Coord. Field Qualifications Key Learning Outcomes Course Structure Diagram with Credits Matrix of Program Outcomes&Field Qualifications Matrix of Course& Program Qualifications Examination Regulations, Assessment and Grading Graduation Requirements Access to Further Studies Occupational Profiles of Graduates
  • Eskişehir Vocational School
  • Department of Marketing and Advertisement
  • Program in Marketing
  • Course Structure Diagram with Credits
  • Multinational Companies
  • Content
  • Description
  • Content
  • Learning Outcomes
  • Learning Activities and Teaching Methods
  • Course's Contribution to Prog.
  • Assessment Methods

Weeks Topics
Week - 1 INTRODUCTION TO COURSE
Week - 2 Emergence and Development of Multinational Corporations
Week - 3 MULTINATIONAL ENTERPRISES IN TURKEY AND WORLD
Week - 4 COMPETITION AND BASIC CONCEPTS OF COMPETITION
Week - 5 ANALYSE OF MULTINATIONAL ENTERPRISES 1
Week - 6 ANALYSE OF MULTINATIONAL ENTERPRISES 2
Week - 7 COMPETITIVE STRATEGIES 1
Week - 8 COMPETITIVE STRATEGIES 2
Week - 9 Strategies of Internationalisation
Week - 10 Businesses Success in the Competitive Conditions SPEED TECHNOLOGY QUALITY ORGANIZATIONAL FLEXIBILITY
Week - 11 Businesses Success in the Competitive Conditions INNOVATION KNOWLEDGE MANAGEMENT
Week - 12 Businesses Success in the Competitive Conditions CULTURAL MANAGEMENT CHANGE MANAGEMENT
Week - 13 THE NEW APPROACHES OF COMPETITION: TALENT-BASED COMPETITION Resource-based competition COMPETITION BASED ON DIFFERENCE

  • Info on the Institution
  • Name and Adress
  • Academic Calendar
  • Academic Authorities
  • General Description
  • List of Programmes Offered
  • General Admission Requirements
  • Recognition of Prior Learning
  • Registration Procedures
  • ECTS Credit Allocation
  • Academic Guidance
  • Info on Degree Programmes
  • Doctorate Degree / Proficieny in Arts
  • Master's Degree
  • Bachelor's Degree
  • Associate Degree
  • Open&Distance Education
  • Info for Students
  • Cost of living
  • Accommodation
  • Meals
  • Medical Facilities
  • Facilities for Special Needs Students
  • Insurance
  • Financial Support for Students
  • Student Affairs Office
  • Info for Students
  • Learning Facilities
  • International Programmes
  • Practical Information for Mobile Students
  • Language courses
  • Internships
  • Sports and Leisure Facilities
  • Student Associations