Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Service Marketing and Marketing Mix
Week - 2	Service Quality
Week - 3	Customer and Consumer
Week - 4	The Relationship Between Customer Satisfaction and Loyalty
Week - 5	Inner Customer Satisfaction
Week - 6	Customer Relationship Management
Week - 7	Communication With Customer and Dimensions
Week - 8	Customer Loyalty and Quality
Week - 9	Customer Relationship Planning and Implementation Process
Week - 10	CRM Practices
Week - 11	Case Study 1: Private Sector
Week - 12	Case Study 2: Public Sector
Week - 13	Problems in CRM and Solutions
Week - 14	Case Studies