|
Week - 1
|
Introduction to game marketing and basic concepts |
|
Week - 2
|
Market research and target audience identification |
|
Week - 3
|
Game branding and brand positioning |
|
Week - 4
|
Digital marketing channels and types of advertising |
|
Week - 5
|
Social media and influencer marketing strategies |
|
Week - 6
|
Community management and player engagement |
|
Week - 7
|
In-game advertising and content placement techniques |
|
Week - 8
|
Collaboration with publishers and distribution strategies |
|
Week - 9
|
Preparing launch plans and timing strategies |
|
Week - 10
|
Marketing practices for mobile and indie games |
|
Week - 11
|
Revenue models and pricing techniques |
|
Week - 12
|
Advertising campaign design and case studies |
|
Week - 13
|
Data analytics and optimization with user data |
|
Week - 14
|
Post-sales support and customer relationship management |
Anadolu Info Package 
Turkish 
English