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Week - 1 |
Introduction to game marketing and basic concepts |
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Week - 2 |
Market research and target audience identification |
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Week - 3 |
Game branding and brand positioning |
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Week - 4 |
Digital marketing channels and types of advertising |
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Week - 5 |
Social media and influencer marketing strategies |
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Week - 6 |
Community management and player engagement |
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Week - 7 |
In-game advertising and content placement techniques |
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Week - 8 |
Collaboration with publishers and distribution strategies |
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Week - 9 |
Preparing launch plans and timing strategies |
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Week - 10 |
Marketing practices for mobile and indie games |
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Week - 11 |
Revenue models and pricing techniques |
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Week - 12 |
Advertising campaign design and case studies |
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Week - 13 |
Data analytics and optimization with user data |
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Week - 14 |
Post-sales support and customer relationship management |
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