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Week - 1
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Changing Competitions and Brand as a Added Value |
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Week - 2
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Basic Concepts: Brand Awarnesss, Asociations, Identitiy, Personality, Image |
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Week - 3
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Basic Concepts: Brand Awarnesss, Asociations, Identitiy, Personality, Image |
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Week - 4
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Brand Building and Managment |
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Week - 5
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Brand İdentitiy Models |
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Week - 6
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Brand Identity Models |
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Week - 7
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Brand Positioninig |
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Week - 8
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Consumer Behavour and Brands |
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Week - 9
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Brand Managment and Integrated Communications |
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Week - 10
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Brand Managment and Integrated Communications |
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Week - 11
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Corporate Communication and Brand Managment |
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Week - 12
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Bussines Mangment and Brand Managment |
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Week - 13
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Brand Managment in Turkey |
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Week - 14
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Brand Managment in Turkey |