|
Week - 1
|
Technological change and network economy |
|
Week - 2
|
Online consumer behavior |
|
Week - 3
|
Online marketing research |
|
Week - 4
|
Product development and innovation systems in the network economy |
|
Week - 5
|
Pricing |
|
Week - 6
|
Development of social media |
|
Week - 7
|
Social media marketing |
|
Week - 8
|
Social networks |
|
Week - 9
|
Blogs |
|
Week - 10
|
Virtual worlds and games |
|
Week - 11
|
Social media metrics and analysis |
|
Week - 12
|
Internet advertising |
|
Week - 13
|
Search engine marketing |
|
Week - 14
|
Mobile marketing |
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