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Week - 1
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Explanation of the course objectives, mode of delivery, assignment and assessment method |
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Week - 2
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Introduction to retailing |
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Week - 3
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Definitions, concepts, scope, and importance of retailing |
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Week - 4
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The current status and progress of retailing in Turkey and globally |
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Week - 5
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Building and sustaining relationships in retailing |
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Week - 6
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Strategic planning in retailing |
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Week - 7
|
Retail institutions by ownership |
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Week - 8
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Retail institutions by ownership |
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Week - 9
|
Retail institutions by store-based strategy mix |
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Week - 10
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Retail institutions by store-based strategy mix |
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Week - 11
|
Web, nonstore-based, and other forms of nontraditional retailing |
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Week - 12
|
Future of retailing |
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Week - 13
|
Case studies in retail businesses |
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Week - 14
|
Case studies in retail businesses |
Anadolu Info Package 
Turkish
English