Akademik Dersler - İçerik

Weeks	Topics
Week - 1	The objective of Marketing Principles I course and related basic sources.
Week - 2	Introduction to marketing, definition of marketing concept, development of marketing approach (understanding).
Week - 3	Marketing management concept. Marketing management and environment relationship.
Week - 4	Strategic marketing process, planning and strategic planning concepts.
Week - 5	Process of marketing planning ve competitive marketing strategies.
Week - 6	Macro environment factors about marketing decisions.
Week - 7	Micro environment factors about marketing decisions.
Week - 8	Marketing information system.
Week - 9	Marketing research and the process of marketing research.
Week - 10	Market concept and characteristics of consumer market, factors effecting consumer behavior.
Week - 11	Industrial market and features.
Week - 12	Factors effecting industrial customer/user purchasing behavior.
Week - 13	International marketing.
Week - 14	Market segmentation and positioning.