Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Definition of consumer behaviour
Week - 2	Consumer Research
Week - 3	Consumer Behaviour and Marketing Strategy
Week - 4	Internal Influences on Consumer Behaviour and Motivation and the degree of exposure
Week - 5	Personality, Self-Image, and Life Style
Week - 6	Personality, Self-Image, and Life Style
Week - 7	Consumer Perception, Consumer Learning
Week - 8	Consumer Attitude Formation and Change, Communication
Week - 9	External Influences on Consumer Behavior and Culture
Week - 10	Subcultures and Social Class
Week - 11	Subcultures and Social Class
Week - 12	Reference Groups
Week - 13	The spread of innovation and exposure of the customer
Week - 14	Consumer Decision Making,Consumer Decision Making-Process, Consumer Decision Making-Outcomes