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Week - 1
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The Concept of Advertisement; Goals of Advertisement |
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Week - 2
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The Concept of Advertisement; Goals of Advertisement |
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Week - 3
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Development of Advertisement |
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Week - 4
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Social, Economic and Legal Aspects of Advertisement |
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Week - 5
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Social, Economic and Legal Aspects of Advertisement |
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Week - 6
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Social, Economic and Legal Aspects of Advertisement |
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Week - 7
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Analysis of OtheIr Selling Efforts, Competition, Economic Structure, Legal Limits |
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Week - 8
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Planning of Advertisement Campaign; The Process of Advertisement Campaign |
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Week - 9
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Writing Advertisement Text; Creating Advertisement for Pressed Media |
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Week - 10
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Media Planning and Choosing Media Advertisement Budget |
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Week - 11
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Media Planning and Choosing Media Advertisement Budget |
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Week - 12
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Measuring of Advertisement Effectiveness |
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Week - 13
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Advertisement in Turkey |
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Week - 14
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International Advertisement |
Anadolu Info Package 
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