Akademik Dersler - İçerik

Weeks	Topics
Week - 1	Introduction to the course Talk about your favorite brands Listening: An interview with a brand manager Reading: Building luxury brands- Financial Times
Week - 2	Taking part in meetings Writing: e-mail
Week - 3	Talk about your travel experiences Listening: An interview with a sales director of a hotel chain Reading: What business travellers want- Financial Times
Week - 4	Telephoning: Making arrangements Writing: e-mail
Week - 5	Talk about status within an organisation Reading: A successful organisation- Financial Times Listening: An interview with a management consultant
Week - 6	Socialising: Introductions and networking Writing: email
Week - 7	Discussing authentic advertisements Reading: A new kind of campaign- Financial Times Listening: An interview with a marketing communications executive
Week - 8	Starting and structuring a presentation Writing: Summary
Week - 9	Do a quiz and discuss attitudes to money Listening: An interview with an investment director Reading: An inspirational story- Sunday Times
Week - 10	Dealing with figures Writing: e-mail
Week - 11	Working across cultures: Socialising
Week - 12	Business Skills: Meetings and Telephoning
Week - 13	Working across cultures: International meetings
Week - 14	Business skills: Small talk and presentations