|
Week - 1
|
Direct Marketing concept and development |
|
Week - 2
|
Direct marketing and data-driven marketing relationship |
|
Week - 3
|
Direct marketing techniques |
|
Week - 4
|
Direct mailing |
|
Week - 5
|
Tv advertising at direct marketing |
|
Week - 6
|
media use in direct marketing |
|
Week - 7
|
marketing with catalog |
|
Week - 8
|
marketing with telephone |
|
Week - 9
|
retail machines and kiosks |
|
Week - 10
|
direct sales |
|
Week - 11
|
Providing direct marketing and customer loyalty |
|
Week - 12
|
direct marketing at large-scale enterprises |
|
Week - 13
|
Evaluation of direct marketing activities |
|
Week - 14
|
case studies |
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