|
Week - 1
|
The marketing concept |
|
Week - 2
|
Structure and features of the airline industry |
|
Week - 3
|
Airline ındustry-marketing environment |
|
Week - 4
|
the properties of airline marketing |
|
Week - 5
|
The airline market segments |
|
Week - 6
|
Marketing strategies |
|
Week - 7
|
Airline marketing product |
|
Week - 8
|
Pricing and revenue management in the airline market |
|
Week - 9
|
Distribution of airline marketing |
|
Week - 10
|
Airline marketing promotion |
|
Week - 11
|
Brand management in airlines |
|
Week - 12
|
New developments in the airline industry. |
Anadolu Info Package 
Turkish 
English