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Week - 1
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The Basic Concepts of Marketing |
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Week - 2
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Marketing Environment and Analysis of Market Opportunities |
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Week - 3
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Marketing Environment and Analysis of Market Opportunities |
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Week - 4
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Analysis of Consumer Behaviours |
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Week - 5
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Analysis of Consumer Behaviours |
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Week - 6
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Marketing Information System and Marketing Research |
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Week - 7
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Mid-term exam |
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Week - 8
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Market Segmentation, Targeting and Positioning |
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Week - 9
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Market Segmentation, Targeting and Positioning |
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Week - 10
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Marketing Mix and Marketing Decisions |
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Week - 11
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Marketing Mix and Marketing Decisions |
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Week - 12
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Marketing Strategies |
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Week - 13
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Control of Marketing Activities |
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Week - 14
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FİNAL SINAVI |
Anadolu Info Package 
Turkish 
English