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Week - 1
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Marketing and marketing mix |
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Week - 2
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Marketing Communication |
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Week - 3
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Advertising |
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Week - 4
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Consumption Culture and Advertising |
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Week - 5
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Midterm Practice-1 |
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Week - 6
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Midterm Practice-2 |
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Week - 7
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New Media in Advertising |
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Week - 8
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New Media in Advertising 2 |
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Week - 9
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Sales Promotion |
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Week - 10
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Sales Promotion 2 |
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Week - 11
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Personal Selling and Direct Marketing |
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Week - 12
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Public Relations, Sponsorship and Corporate Advertising |
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Week - 13
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Final Exam Practice 1 |
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Week - 14
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Final Exam Practice 2 |
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